What is Speciality Coffee?

“Speciality coffee is defined as a crafted quality coffee-based beverage, which is judged by the consumer (in a limited marketplace at a given time) to have a unique quality, a distinct taste and personality different from, and superior to, the common coffee beverages offered. The beverage is based on beans that have been grown in an accurately defined area, and which meet the highest standards for green coffee and for its roasting, storage and brewing.” 
This is not just a definition. It’s a call to arms for everyone involved in the many stages of striving for coffee excellence and the perfect cup. So says the SCAE, the Speciality Coffee Association of Europe.